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PCM TherapyWatch™ allows you to find out what is being
said about your products and your competitor’s products around
the world, by tapping into the Twitter buzz in a powerful way. Think
of it as a brand and competitor monitoring system for the web 2.0 age. |
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| Why Twitter? |
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| Twitter is the fastest growing internet-based communication vehicle in the history of web 2.0 communications, with over 50 million posts per day and around 75 million registered users. With ~6 million new users per month, it’s gaining increasing notability and popularity worldwide – 200 hospitals in the US are now tweeting away to their patients and surgeons have even been tweeting their procedures mid-surgery! |
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| First of its kind |
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PCM TherapyWatch™ will allow you to view and track any relevant conversations happening around the
world among doctors, patients, pharmaceutical executives and journalists. All you have to do is select
which drugs and therapy areas you want to track! |
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| It can provide you with two valuable outputs: |
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– a monthly analysis of all
the tweets relating to your brands and your competitors.
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– a desktop application to view
live twitter conversations as they happen. |
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