The MyTherapyWatch application runs from your desktop providing
you with real time comments made about your brands and your
competitors.
■ Just released some exciting new data? See if the excitement has
permeated beyond your team...
■ Currently tackling an issue? Monitor the impact of your strategy...
■ Competitor just launched? Assess the market response...
■ Managing a PR disaster? Gauge opinions fast...
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MyTherapyWatch LIVE also provides you with a dynamic snapshot
of your brand (and your competitors) in the form of a “Tag Cloud” –
in plain English, you will see which words are most frequently used
when mentioning your brand, and their font size will change with
the frequency of their appearance in conversations. This will help
vividly visualise emerging themes and, by clicking on a word of
interest, you can view every discussion that contains it.
And if that wasn’t enough, MyTherapyWatch also keeps you
up-to-date with the latest data by providing you with a feed of any
new medical/scientific abstracts, articles or websites becoming
available for your drug(s) of interest. |